Designed the brand identity for a new Leidos energy management platform in 2023, with an eye toward where the product—not just the initial launch—was headed.
The core EMS identity combines a snowflake and sun to represent the management of energy across changing conditions. From there, I developed a scalable brand architecture that could accommodate an expanding family of products and services. Each new offering receives its own supporting icon and descriptor while maintaining the recognizable EMS identity.
The system launched with EMS Trending and EMS Scheduling, creating a consistent visual framework that could continue to grow as new capabilities were introduced.
The goal wasn’t just to create a logo. It was to create a brand that had room to grow.