Below you'll find a list of all posts that have been categorized as “Creative”
Inspired by the highly shareable format of Spotify Wrapped, this year-end social campaign transformed the Journal of Thoracic Oncology’s 2025 content into a personalized-looking “year in review” experience for its scientific audience. The challenge was to take a format typically associated with music, personality, and entertainment and make it meaningful for a highly specialized medical audience. I translated the familiar …
Strategic Energy Management Presentation | Leidos The original presentation ran more than 40 slides, and the presenter was so nervous about delivering it to a large audience that he nearly canceled. He was accustomed to relying heavily on bullet points, so the challenge was to dramatically simplify the story while giving him enough structure to feel confident. Working closely with …
Designed a flexible presentation system for Leidos’ Digital Utilities team that brought consistency and polish to presentations without making every presentation look the same. The system included three distinct title-slide options and a library of core layouts for everything from mission and vision to leadership principles, growth initiatives, and business results. Built as a practical toolkit, the template gives engineers, …
What began as a visual concept for IASLC’s annual report evolved into a flexible graphic language for the organization. The original globe—constructed from hundreds of colorful circles—represented IASLC’s global community and the interconnected nature of its work. For ASCO 2026, I extended the concept into a bold lung graphic designed to work at exhibition scale. The recognizable form communicates lung …
Designed the brand identity for a new Leidos energy management platform in 2023, with an eye toward where the product—not just the initial launch—was headed. The core EMS identity combines a snowflake and sun to represent the management of energy across changing conditions. From there, I developed a scalable brand architecture that could accommodate an expanding family of products and …
One Mission. Every Member, a Point of Impact. Developed the visual concept and design system for IASLC’s 2025 Annual Report, translating the organization’s global community into a graphic language of individual points coming together to create something larger. The cover uses hundreds of individual circles to form a globe—an expression of IASLC’s worldwide reach and the collective impact of its …
