Below you'll find a list of all posts that have been categorized as “IASLC”
Inspired by the highly shareable format of Spotify Wrapped, this year-end social campaign transformed the Journal of Thoracic Oncology’s 2025 content into a personalized-looking “year in review” experience for its scientific audience. The challenge was to take a format typically associated with music, personality, and entertainment and make it meaningful for a highly specialized medical audience. I translated the familiar …
Sometimes a good idea just needs the right place to live. I originally developed the overlapping-ring concept for an IASLC Annual Report that ultimately took a different creative direction. The marketing director loved the concept, however, and saw an opportunity to bring it into the organization’s exhibition presence. For the European Lung Cancer Conference (ELCC), I reimagined the rings as …
What began as a visual concept for IASLC’s annual report evolved into a flexible graphic language for the organization. The original globe—constructed from hundreds of colorful circles—represented IASLC’s global community and the interconnected nature of its work. For ASCO 2026, I extended the concept into a bold lung graphic designed to work at exhibition scale. The recognizable form communicates lung …
One Mission. Every Member, a Point of Impact. Developed the visual concept and design system for IASLC’s 2025 Annual Report, translating the organization’s global community into a graphic language of individual points coming together to create something larger. The cover uses hundreds of individual circles to form a globe—an expression of IASLC’s worldwide reach and the collective impact of its …
