Below you'll find a list of all posts that have been categorized as “Conferences”
Sometimes a good idea just needs the right place to live. I originally developed the overlapping-ring concept for an IASLC Annual Report that ultimately took a different creative direction. The marketing director loved the concept, however, and saw an opportunity to bring it into the organization’s exhibition presence. For the European Lung Cancer Conference (ELCC), I reimagined the rings as …
What began as a visual concept for IASLC’s annual report evolved into a flexible graphic language for the organization. The original globe—constructed from hundreds of colorful circles—represented IASLC’s global community and the interconnected nature of its work. For ASCO 2026, I extended the concept into a bold lung graphic designed to work at exhibition scale. The recognizable form communicates lung …
And we just turned the Tinfish purple, again….
