IASLC | Building a Visual Language | ASCO 26 Booth

kathryn jonesConferences, Creative, IASLC, Infographics, Large format, Marketing, Print Leave a Comment

What began as a visual concept for IASLC’s annual report evolved into a flexible graphic language for the organization. The original globe—constructed from hundreds of colorful circles—represented IASLC’s global community and the interconnected nature of its work. For ASCO 2026, I extended the concept into a bold lung graphic designed to work at exhibition scale. The recognizable form communicates lung …

CoralTree Hospitality — Corporate Marketing Piece

kathryn jonescollateral, Digital, Infographics, Marketing, Print, Travel and Destinations Leave a Comment

Graphic Design | Infographic | Print & Digital Designed a bi-fold corporate marketing piece for CoralTree Hospitality, a hospitality and hotel management company. The piece was developed for both print and digital distribution and combined destination photography, custom infographics, data visualization, and property information to communicate the company’s portfolio and performance in a polished, hospitality-focused format. Click here to view …