Journal of Thoracic Oncology | Year-End Social Campaign

kathryn jonesCreative, IASLC, Social Media Leave a Comment

Inspired by the highly shareable format of Spotify Wrapped, this year-end social campaign transformed the Journal of Thoracic Oncology’s 2025 content into a personalized-looking “year in review” experience for its scientific audience. The challenge was to take a format typically associated with music, personality, and entertainment and make it meaningful for a highly specialized medical audience. I translated the familiar …