ELCC Booth | IASLC

kathryn jonesConferences, IASLC, Large format, Print Leave a Comment

Sometimes a good idea just needs the right place to live. I originally developed the overlapping-ring concept for an IASLC Annual Report that ultimately took a different creative direction. The marketing director loved the concept, however, and saw an opportunity to bring it into the organization’s exhibition presence. For the European Lung Cancer Conference (ELCC), I reimagined the rings as …

IASLC | Building a Visual Language | ASCO 26 Booth

kathryn jonesConferences, Creative, IASLC, Infographics, Large format, Marketing, Print Leave a Comment

What began as a visual concept for IASLC’s annual report evolved into a flexible graphic language for the organization. The original globe—constructed from hundreds of colorful circles—represented IASLC’s global community and the interconnected nature of its work. For ASCO 2026, I extended the concept into a bold lung graphic designed to work at exhibition scale. The recognizable form communicates lung …

EMS | Energy Management System | Leidos

kathryn jonesBranding, Creative, Digital, Leidos, Logos, Print Leave a Comment

Designed the brand identity for a new Leidos energy management platform in 2023, with an eye toward where the product—not just the initial launch—was headed. The core EMS identity combines a snowflake and sun to represent the management of energy across changing conditions. From there, I developed a scalable brand architecture that could accommodate an expanding family of products and …

IASLC | 2025 Annual Report

kathryn jonesannual reports, Creative, Digital, IASLC, Illustration, Infographics, Print Leave a Comment

One Mission. Every Member, a Point of Impact. Developed the visual concept and design system for IASLC’s 2025 Annual Report, translating the organization’s global community into a graphic language of individual points coming together to create something larger. The cover uses hundreds of individual circles to form a globe—an expression of IASLC’s worldwide reach and the collective impact of its …

CoralTree Hospitality — Corporate Marketing Piece

kathryn jonescollateral, Digital, Infographics, Marketing, Print, Travel and Destinations Leave a Comment

Graphic Design | Infographic | Print & Digital Designed a bi-fold corporate marketing piece for CoralTree Hospitality, a hospitality and hotel management company. The piece was developed for both print and digital distribution and combined destination photography, custom infographics, data visualization, and property information to communicate the company’s portfolio and performance in a polished, hospitality-focused format. Click here to view …